Lukamasiv was moving from traditional B2B manufacturing to selling made-to-measure furniture directly to consumers. Its original name and production-led communication did not support that ambition. Research also uncovered uncertainty around online configuration - from measurements and materials to the gap between a 3D design and the finished product. The challenge was to connect automated manufacturing with a trusted brand and turn complex personalisation into a clear, approachable buying journey.
As Lukamasiv no longer reflected the consumer offer and could suggest mass production, naming became part of the transformation. We sought a memorable, universal name that worked across languages. We explored several directions, checking meanings, existing companies, domains and their visual potential in applications. The new brand became Mollvero.
The identity had to signal quality and trust without feeling cold or technical. We created a wordmark with an abstract symbol and a system built on clean typography, playful forms and soft colour. Host Grotesk pairs with the handwritten Yesteryear, while a pastel palette and logo-derived patterns create a recognisable language across web, campaigns, social, print and outdoor.
Market, competitor and customer research shaped the strategy. Our survey revealed a tension: 91.4% valued customisation, but 65.5% had never used a configurator and 93.3% wanted material samples before ordering. We positioned Mollvero between mass-produced and traditional bespoke furniture. Simplicity became the brand essence, supported by durability, accessibility, humanity and sustainability. The promise of high-quality custom furniture, created simply online, became "Simply made to measure" - with the configurator as its practical expression.
Reducing uncertainty around dimensions, finishes and internal layouts became the core UX task. We designed a clear journey from room and product selection to step-by-step configuration. Users enter dimensions within defined ranges, choose finishes and internal options, then review the result in 3D and a final summary. Validation logic adjusts available choices, while guidance explains limits and human support remains accessible. The UI carries Mollvero's identity through product cards, forms, controls and configurator states.
Together with SCR technologies, we integrated and adapted a parametric 3D configurator for the B2C e-shop. Its logic manages dimensional limits, finishes, internal modules, doors and available combinations. Separate test and production catalogue data supported the rollout of models, 3D assets and validation rules. The result connects product discovery, configuration and checkout in one consumer journey.
Mollvero now unites its name, strategy, identity, e-shop and configurator in one coherent system. The family company's manufacturing know-how has become a consumer brand and digital service for direct-to-consumer made-to-measure furniture. The project received an Awwwards nomination in 2026.
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